Teaching Strategies, LLC
  • Product Management
  • CA, USA
  • Hourly
  • Contract

Not eligible

Please note that even though this role is remote, you must be on the west coast (PST) in order to be considered.

Social Media Manager (Full Time Contract, Intermediate Level)

Do you enjoy all things social media? Do you have an interest in childhood development or early education? Do you want to help young families thrive? Do you like working in start-up style environments? We're building our marketing team, and you're just the kind of help we want.

We're looking for a Social Media Manager that will nurture and scale the ParentPal brand through our social media channels. You will partner closely with the Marketing and Product teams to develop a strategy to increase followers and drive engagement, implement social-led programs and partnerships, and create, source and post content crafted to increase awareness and conversion for ParentPal.

About ParentPal

ParentPal is the all-in-one mobile app that offers parents everything they need to support and track their child's healthy development, from birth to kindergarten. From Teaching Strategies, the leaders in early childhood education, and the creators of Baby Einstein, our child development expertise takes the guesswork out of parenting so parents can feel confident that they have everything they need to help their child thrive.

We're a small, creative team of doers excited about growing our audience and reaching new customers. We are passionate about giving parents the tools they need to parent confidently and raise happy, thriving children. Learn more at getparentpal.com

How it will work:

  • Pay range: $40+ hourly (commensurate with experience)
  • This is a fully remote, full time contract position (hours will be PST time zone) with the potential to transition to a permanent role
  • Start date ASAP
  • This position will be fully integrated into our small, but mighty team!

What you'll be doing:

  • Overseeing and developing ParentPal's social media presence and strategy across multiple channels. Attracting and engaging followers to drive awareness and conversion for the app.
  • Building out an ongoing social media planning calendar to deliver on the approved strategy.
  • Implementing social media strategy and coordinating daily content calendar projects including copywriting, asset coordination, and postings to ParentPal social media channels.
  • Owning community management on Instagram, Facebook, and Pinterest.
  • Exploring new social media channel opportunities for the brand like YouTube, TikTok, and Clubhouse.
  • Finding opportunities to proactively engage and build relationships with the broader parenting industry.
  • Proactively collaborating with the team on other organic marketing channels like Content Marketing, SEO, and PR as well as paid influencers and partnerships.
  • Identifying new innovative ways to build audiences and drive sales via social media.
  • Tracking analytics specifically for our social media channels to determine growth, traction and return on investment.
  • Submitting and refining creative briefs and asset requests to ensure channel-specific content is delivered.
  • Brainstorming and working directly with the Marketing and Product teams to execute campaigns and content.
  • Keeping your eyes and ears on the pulse of the ParentPal community and the broader parenting community. Reporting to the team on trends, suggestions and concerns.
  • Keeping up with social media trends, and insights. Communicating audience knowledge to the wider team.
  • Taking on additional marketing tasks and responsibilities both within and outside of the social media sphere, as needed.

What you'll need:

  • Bachelor's degree required. A degree in Business, Communications/Marketing, Childhood Development, or related field is preferred
  • Minimum of 2-3 years of experience in social media and marketing
  • Strong understanding of social media channels, content development, and social analysis
  • Strong copywriting and editing skills
  • Excellent communication skills, with the ability to build trust and collaborate with team members
  • Curious and excited to learn and take on new responsibilities
  • Forward-thinking, well-organized and has an obsession for detail
  • Experience with tools like Canva, PhotoShop, InDesign, and Adobe a plus
  • Passionate about using technology to help families thrive!

How to apply:

  • Submit your resume, cover letter, and 2-3 writing samples or portfolio to: katia.s@teachingstrategies.com.

Seniority Level



  • Marketing & Advertising
  • Computer Software
  • Internet

Employment Type

Full-time Contract (1099); Remote (hours will be PST time-zone)

Job Functions

  • Marketing
  • Sales

Teaching Strategies, LLC is committed to creating a diverse workplace and is proud to be an equal opportunity employer of Minorities, all Genders, Protected Veterans, and Individuals with Disabilities.

Teaching Strategies, LLC
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