Teaching Strategies, LLC
  • Marketing
  • Bethesda, MD, USA
  • Full Time

About us

Teaching Strategies is a high growth, private-equity backed, market leading business in early childhood education.  The Company provides the most innovative and effective curriculum, assessment, professional development, and family connection resources to programs serving children from birth through 3rd grade. With ground-breaking print and SaaS solutions and a strong belief that the most powerful way to impact child outcomes is to improve teacher effectiveness, Teaching Strategies has been supporting the critical work of early childhood educators for over 30 years.

Located in downtown Bethesda, MD, our company's headquarters are within steps from Bethesda Row and the Bethesda Metro stop. Candidates who fit with our values, vision, and mission will find a work environment that fosters creativity, innovation and career growth. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture.  We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers. 

What's in it for you

Teaching Strategies offers our employees a robust suite of benefits and other perks which include:

  • Company sponsored events
  • Professional development and growth opportunities
  • Tuition assistance
  • Competitive compensation package
  • Medical, dental, and vision coverage for spouses, domestic partners, and children
  • Pre-tax medical and dependent care flexible spending accounts (FSA)
  • Health savings accounts with employer contributions
  • 401(k) plan with employer match
  • Company sponsored life, short and long term disability insurance
  • Voluntary life and critical illness insurance
  • Paid parental leave programs
  • Generous paid time off (which includes Winter Break)

 

Position overview:

The Marketing Analytics Manager will research and identify ways to build our brand, acquire new clients, and use data to optimize existing marketing efforts and improve performance by elevating key insights from multiple data sets.  Reporting to the Director of Marketing Operations, this individual will track marketing costs across multiple digital platforms, research consumer behavior and explore market trends and opportunities.

We are looking for an individual with a background and great interest in data science that can take data from a variety of platforms and combine them for actionable insights. Skills critical to this role include: understanding underlying database architecture; data extraction, modeling and analysis; and data dashboard and visualization creation for presentation to stakeholders. Experience and/or understanding of digital marketing campaigns, channels, and technologies is a plus.

This role will also work closely with other marketing team members, including the Senior Director of Demand Generation and VP of Product Marketing. This role will also interface with other departments, most specifically with sales leadership to elevate insights on market trends, sales trends, the customer experience, and competitor activities.

This individual will help Teaching Strategies achieve its business goals by ensuring we spend our marketing budget efficiently and target our audiences effectively through successful campaigns, while sharing insights across the organization to drive key initiatives forward.

 

Specific roles and responsibilities: 

  • Analyze sales funnels and customer intent
  • Measure ROI of integrated marketing campaigns supported by dashboards to assess overall performance and allow for deep-dives into conversion funnel
  • Go beyond traditional marketing KPIs like leads, conversion rates, website traffic, and email and social media engagement to provide actionable insights incorporating multi-channel attribution, A/B testing and CRO
  • Research and recommend process improvements and tools to improve data integrity and attribution
  • Monitor budget distribution and performance of paid marketing (SEO, events, ad campaigns)
  • Conduct competitive research and analyze benchmarking data
  • Prepare detailed reports on consumer behavior, competitor activities, outcomes, and sales
  • Recommend website and campaign optimizations
  • Work closely with sales and marketing teams to identify opportunities for customer acquisition
  • Collaborate with marketing leadership and research to design market surveys, as appropriate
  • In partnership with marketing and sales leadership, leverage insights to develop strategies to improve market reach

 

Qualifications:

  • BA or BS degree in statistics, mathematics, or related field. Secondary education in marketing or social sciences a huge plus.
  • Versed in data management best practices with experience working in SQL and with relational databases
  • Proven data interpretation skills in leveraging omni-channel data (email, paid search, SEM, social) to inform campaign strategy and optimization
  • Expert-level knowledge of MS Excel and other data processing applications
  • Intermediate-level knowledge of Google Analytics
  • Excellent communication and data visualization skills
  • Excellent organizational skills and attention to detail
  • Motivated and customer-service oriented.
  • Excellent problem-solving and interpersonal skills
  • Self-starter with ability to multi-task in a fast-paced work environment

 

Candidates with these additional skills are considered a plus:

  • 3-5+ years of experience as a Marketing Analyst or similar role
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with paid digital campaigns and customer segmentation strategies, CLTV
  • Experience utilizing Salesforce CRM and Marketo marketing automation platforms a plus
  • Versed in demand generation and marketing operations best practices

 

Teaching Strategies, LLC is committed to creating a diverse workplace and is proud to be an equal opportunity employer of Minorities, all Genders, Protected Veterans and Individual with Disabilities.

Teaching Strategies, LLC
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